GUIDE TO CREATIVE POSITIONS
Marketing Research Analyst
Learning what buyers want and translating it into consumer-centric products and strategies that drive your clients’ growth is what you do best.
You’ll gather market intelligence, capturing insights to help your clients understand their industry and audience. You’ll make strategic decisions about where they fit in the market; and why target consumers might be interested in their products, how to promote them, and maximize their profits.
To achieve this, you’ll design and conduct interviews and surveys – either by telephone, online, or through focus groups – that help you identify market conditions, potential opportunities, sales trends, campaigns efficacy, demographics, consumer needs, and purchasing habits.
You keep up-to-date with industry trends and monitoring technologies, such as geofencing and eye-tracking, to study the consumer’s behavior and come up with targeted advertisements according to their preferences.
Being analytical is so significant for this role that it is even part of the title, but research is only the tip of the beginning. More than a strong communicator, you are an effective storyteller who – understanding human emotions – can take complex data from multiple sources, and distill it into easily digestible, visually appealing, and simple-to-follow recommendations for your clients.
Overall, you are passionate about getting to the root of any problem, and your desire to “figure it out” makes you take on multifaceted projects and use data to get the answers your clients need.
This role is necessary across all industries, simply because every business needs to know who their customers are and what they want. It it’s fairly common to see a wide range of backgrounds for Market Research Analysts, such as business, psychology, marketing, statistics, communications and computer science.
You will typically work in the marketing department of a company, or in the research team of an advertising agency.
Tools of the Trade: Microsoft Word, Excel, Power Point, other office related software. Working experience: Google Analytics, PPC campaigns, data analysis related software