GUIDE TO CREATIVE POSITIONS
Account Planner (AP)
You connect with people naturally, and you know what they want and what they need. You bring everyone closer together serving as a bridge between the account and creative teams, as well as between the consumer and the brand.
Through research, market data, and your own observational skills, you make sure that campaigns and strategies are being effective, targeted to the right audience, and delivering optimal results.
Some of your responsibilities include developing new campaign ideas; discovering business obstacles; keeping up to date with current events, social trends, and customers’ behavior; and making presentations to clients and agency staff.
Enthusiastic and determined, you don’t let any obstacle get in your way! Thus, you can truly guide a campaign to a warm and happy place.
You are typically employed by advertising agencies, marketing firms, and creative or media groups.
Tools of the Trade: Microsoft Word, Excel, PowerPoint, other office related software