A brand kit contains all the details of a branding identity plan and specific instructions for how the identity will be rolled out. It’s imperative for communicating design ideas to stakeholders and for the creative team to get a visual layout of their work. The logo design is a...
Branding is the public face of a company. To demonstrate your value to customers you have to build a strong brand that communicates with the customer base and the wider community in an authentic and useful way. Beyond just helping boost sales, branding is an avenue for intentional and...
Effective design takes human psychology into account. Our brains have specific ways of converting what we see into information and then processing and storing that information. The principles describing these processes can be studied and built into designs to make a final product easier for the user to navigate...
Like it or not, our world is fraught with conflicts about governments, lifestyles, history, and more. Keeping these disputes completely away from the workplace is equally impossible as solving them for good. So, how should we deal with political discussions and arguments at work? Much more than just a way...
For many companies, the hiring process is arduous and expensive. First, a role has to be designed and advertised on job boards and other aggregators. Then, someone will have to slog through all the applications or use software to do so. However, even if the process can be sped...
Finding the best creative talent before the competition can be difficult. Too many companies have flawed standards and let superstar talent slip away. Design itself is constantly changing, so knowing what skills will be most beneficial for your business requires up-to-date knowledge of what’s happening in the industry. At icreatives,...
2020 was a watershed for graphic design. Many of the trends that found footing in the last 5 or 10 years really started to blossom, along with a few that appeared to be on the way out. A more cohesive range of styles seems to be finally coalescing for...
2020 was a landmark year in many ways, including how it transformed the way many of us do our jobs. In many cases, people whose jobs were moved to working remotely in 2020 are looking at a permanent change rather than a short-term one. Companies like saving money on...
Writing a cover letter that properly illustrates your skills and personality is one of the most challenging parts of a job application. Unlike employment history and case studies, cover letters don’t have an objective point of view. Walking the line between informing a prospective employer of your skills and...
A growing number of industry experts are talking about a hiring spike in the UX/UI design field. Some revelations from the Bureau of Labor Statistic’s latest jobs report indicate that this growth may already be starting, in large part due to companies’ mad rush to get their business models...
