User research and usability testing are familiar terms for many people but the way they work isn’t well understood. Although creatives involved in research hope for expressive, opinionated, and cooperative participants, that’s not always the case. The goal of these usability tests is to see how real users interact with...
One of the central tenets of design thinking is attention to users’ needs. As user bases expand to include ever more diverse groups, building consumer products that adequately address all their needs becomes a greater challenge. Human-centered design focuses on the user while an alternative model called activity-centered design targets...
Of all the technology to be developed in recent years, none brings to mind the new reality of remote work quite like video conferencing. Remote digital meetings have been possible for many years now, but the newest software allows dozens of people to join in a single meeting from...
If you take advice from anyone, let it be these business leaders and trailblazers. Their individual successes are reason enough to put value in the ideas they share. The internet is riddled with leadership quotes and inspirational ideas. We’ve distilled that wisdom into this guide so you can access it...
People seek out others’ opinions when they consider a purchase. A customer testimonial from a like-minded individual is one of the best and most convincing ways to inform potential customers and entice them into a conversion. But customer testimonials are also one of the oldest and most common marketing tools,...
Multichannel marketing increases outreach but it also complicates the customer journey. Conversions rarely happen at the introductory touchpoint and understanding which channel led to the final sale is vital for investing resources properly. Giving credit where it’s due among various marketing channels is called attribution modeling. Read on to find...
Although images and video are in high demand text is still central to the user experience. UI designers virtually always need text to make a cohesive presentation of information. While each situation calls for a unique strategy, there are some rules underriding how text is presented in a design. More...
Managers can have a huge impact on employee relations. Although they may not be solely responsible for solving disputes, they may be able to neutralize small issues before they need to be escalated or help HR and employee relations specialists implement long-term solutions. A wide and varied skillset is essential...
A bad customer review might not be the end of the world. While they are a crucial source of information for prospective customers, reviews often make an impact as an aggregate, not individually. Users are also becoming savvier, which means an endless supply of suspiciously perfect reviews does more harm...
Subscription-based selling has proven highly effective for perishables, clothing, media, SaaS, and more. The key to replicating this success lies in choosing a subscription business model that suits the goals of the company and the needs of the users. Some companies offer a full host of features for a flat...
