An iPad next to a coffee mug on a white desk.

10 Tips for Better Wireframing

Wireframes are one of the most important deliverables for UX designers and other creatives. They illustrate the user path so everyone on the design team and in charge of it is working toward the same goal. Good wireframing makes the design thinking behind the project apparent so that it isn’t...

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The Creative’s Guide to Corporate Jargon

What does it mean to synergistically administrate holistic action items? Or objectively redefine cross-platform experiences? Just what is mind share, and can you leverage it? All of the above phrases are examples of corporate jargon. They originally stem from real ideas and retain the sound of words but are frustratingly...

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Rethink Decision-Making for Organizational Agility

Slow decision-making prevents businesses from responding to market shifts, catastrophes, and opportunities alike. Improving organizational agility is intimidating for some managers and risk-averse business owners because it appears at first glance to abandon safety measures in favor of run-and-gun tactics. But the opposite is the case. Retooling the decision-making process...

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The Peak-End Rule: Memory & UX Design

Emotions and biases greatly impact our impressions of past experiences. For UX designers, the experience is everything. Understanding the way people develop opinions and make decisions is the only way to create a user journey that entices and delights. One of the most famous biases is called the Peak-End Rule,...

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2021 Global Marketing & Branding Guide

Companies have never been more interconnected thanks to software and other technology that makes long-distance communication easier. Many businesses have been launched into transnational and international markets as a result, meriting a complete overhaul of their existing marketing and branding strategies. A global marketing and branding strategy must take into...

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7 Types of Organizational Structures

A top-down hierarchical org structure is the most common way businesses are organized, but that’s far from the only shape a company can take. Although vertical tiers are probably most familiar and provide a very well-defined chain of command, other structural shapes have their own advantages that may be...

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Someone holds a sticky note that says “blockchain” on it.

The Creative’s Guide to Blockchain

Although it was first described as early as 1991, blockchain wasn’t implemented until the cryptocurrency bitcoin was launched in 2009. The goal of bitcoin is to record and distribute information securely across a computer network, or ‘chain’. Once information is added to the chain, it is very difficult to...

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A small business.

Staffing Strategy for Small Businesses

Small businesses feel the effects of bad staffing strategies more than larger corporations. Although the hiring budget may be smaller, bad hires or missed opportunities have an outsized impact because the staff is smaller. It’s never too late to begin implementing a more thoughtful long-term staffing strategy. If you plan...

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