February 2022

January 2022

People sit in a library on computers.

The Manager’s Guide To CRM

Customer actions reveal tons about how effectively a business is being conducted. If you don’t take advantage of it, you’re ignoring the most useful tool in your arsenal. Not only that, but you’re actively undercutting other efforts like UX and service design. Companies need customer relationship management to craft meaningful...

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Imposter Syndrome & How To Overcome It

The persistent feeling that you are unworthy of your successes is called imposter syndrome. It may be tied to anxiety, shame, or a lack of support, among other things. Besides robbing you of a well-earned sense of accomplishment, imposter syndrome can also become a self-fulfilling prophecy, acting as a...

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Ethical Design For The Modern World

Design is supposed to make life better - but better for whom? Companies and users don’t share the same perspective. Businesses have to turn a profit while users are attracted to accessible, secure, enjoyable experiences. The whole idea of design thinking is to build a bridge between these two camps....

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10 Rules For Effective Brainstorming

New ideas are the lifeblood of any project, creative or not. Sometimes new conditions drive new business ideas but most of the time it’s up to teams to either push for innovation or be overtaken by the competition. Effective brainstorming not only makes for better business planning. It also creates...