April 2022
How to Get Creative With Customer Testimonials
People seek out others’ opinions when they consider a purchase. A customer testimonial from a like-minded individual is one of the best and most convincing ways to inform potential customers and entice them into a conversion. But customer testimonials are also one of the oldest and most common marketing tools,...
10 Tips for Better Attribution Modeling
Multichannel marketing increases outreach but it also complicates the customer journey. Conversions rarely happen at the introductory touchpoint and understanding which channel led to the final sale is vital for investing resources properly. Giving credit where it’s due among various marketing channels is called attribution modeling. Read on to find...
10 Typography Rules for UI Design
Although images and video are in high demand text is still central to the user experience. UI designers virtually always need text to make a cohesive presentation of information. While each situation calls for a unique strategy, there are some rules underriding how text is presented in a design. More...
Employee Relations For Managers
Managers can have a huge impact on employee relations. Although they may not be solely responsible for solving disputes, they may be able to neutralize small issues before they need to be escalated or help HR and employee relations specialists implement long-term solutions. A wide and varied skillset is essential...
The Sales Potential of Bad Reviews
A bad customer review might not be the end of the world. While they are a crucial source of information for prospective customers, reviews often make an impact as an aggregate, not individually. Users are also becoming savvier, which means an endless supply of suspiciously perfect reviews does more harm...
Choosing The Right Subscription Model For Your Business
Subscription-based selling has proven highly effective for perishables, clothing, media, SaaS, and more. The key to replicating this success lies in choosing a subscription business model that suits the goals of the company and the needs of the users. Some companies offer a full host of features for a flat...
March 2022
Winning An Audience As An Underdog Brand
Many companies have highlighted their lower market share and used it to outpace massive, well-known brands. It might sound counterintuitive, but you can make it work if you build the right narrative. Read this underdog positioning guide to learn how you can establish the kind of brand personality that turns...
9 Tips For Better Recruitment Marketing
To get the best talent, it’s vital to sell your organization as a great place to work. Even if you team up with a creative staffing agency, attracting attention to your employer brand will bring in more qualified applicants and help keep your existing talent happy. Recruitment marketing should form...
