January 2022
8 Cutting-Edge Design Thinking Books Every Creative Has to Read In 2022
As creatives put their minds to new problems, their approach necessarily must change. Design thinking is a process of targeting business efforts toward user needs and desires. It’s iterative and that means new conditions create new design thinking. In 2021, the biggest trend in design thinking is heightened awareness of...
December 2021
Careers for Creatives in the Entertainment Industry
All the glamour of the people we see in front of cameras and on stages requires immense amounts of support from creatives. Outside the spotlight, people are designing marketing campaigns for movies and albums, managing social media accounts for the stars, explaining complicated intellectual property rights with accessible content,...
20 Clever Slogans That Worked
Coming up with a snappy slogan isn’t easy. People come into contact with such a huge number of advertisements and marketing materials that the odds of any individual slogan sticking out in their mind are slim to none. Slogans are a crucial part of branding because they’re usually the first...
Successfully Managing Software Development Teams
For the most part, there’s no fixed format for a software development team. There are three general structures for these teams that have certain advantages depending on the goal of the project. Considerations like project complexity and the budget should also be factored in when determining how a software...
5 Strategies to Future-Proof Your Creative Career
What’s the best way for creatives to ensure job security? Tons of different changes hit just about every industry constantly. It could be sudden imbalances in the labor market or a huge technological shift - creatives need to be wary of such changes if they want to make sure...
Neuroscience & the 3 Laws of Branding
Branding aims to impact people’s choices. Whenever we decide on something, certain parts of our brain are hard at work recalling past experiences and associations we have between brands and the criteria we use to make a selection. Neuroscience can help explain why certain branding strategies are more effective than...
November 2021
The Complete Guide to UX Copywriting
The text you see on websites and apps isn’t an afterthought. It’s all designed and tested to guide you along the path that the UX designer and creative team want you to take. A UX copywriter’s responsibility is to find the words and text that will suit the intended...
How Many Hours Should You Work Per Week?
We currently live in an overworked culture. Staying late at the office, taking on multiple jobs, and heaping tons of additional projects on top of an already hefty workload are all seen as respectable parts of “the grind,” which itself has acquired a nearly moral attachment in the general...
