March 2022
How To Boost Word-Of-Mouth Sales
Word of mouth marketing is an inexpensive way to increase sales and bolster brand loyalty. Referral sales growth can set one brand apart from the competition and get people excited about new product rollouts or redesigns. But boosting WOM sales proves an elusive goal for many brands who just can’t...
February 2022
Rise of the Influencers: Using Pop Media in Your Marketing
One of the most visible effects of pop media like Instagram, YouTube, TikTok, and Facebook has been the development of influencers. Once upon a time they were normal users who happened to mention brands in their content - now, becoming an influencer is a goal unto itself and, as...
Careers In Education For UX Designers, Developers, & Other Creatives
Becoming a teacher or professor isn’t the only way to get a career in education. For creatives with experience working on digital products and services, ed tech jobs offer some of the most promising career paths out there. The recent rise in remote digital educational products isn’t solely due to...
How Creatives Fit Into Your Investment Pitch Deck
Investment pitches are what help startups become billion-dollar companies. Creative employees like UX designers, product designers, marketing specialists, and copywriters are an essential part of the company, so they should also be a cornerstone of your pitch deck. You have to understand what investors are looking for if you want...
Updating The Supply Chain Model With UX Design
When supply chains break down, companies have less product and customers can’t access what they want and need. As the final destination for supply chains, users are greatly affected by supply chain movement. Many experts in supply chain management are increasingly open about the fact that the current system needs...
What Creatives Need To Know About The Sales Cycle
Even for creatives, understanding how to make a product or service desirable is an essential skill. It might feel unnatural for those who haven’t specialized in sales and those who haven’t realized how much selling is already involved in creative work. If you come up with a great idea for...
January 2022
How To Design Algorithm-Friendly Interfaces
Algorithms make some of the internet’s most essential functions possible. UX and UI designers need to make products that are easy for algorithms to read, process and put to use. Detecting patterns and tracking information are two key functions of most algorithms. User data is used to gain insight into...
The Manager’s Guide To CRM
Customer actions reveal tons about how effectively a business is being conducted. If you don’t take advantage of it, you’re ignoring the most useful tool in your arsenal. Not only that, but you’re actively undercutting other efforts like UX and service design. Companies need customer relationship management to craft meaningful...
