July 2021
The Creative’s Guide to Corporate Jargon
What does it mean to synergistically administrate holistic action items? Or objectively redefine cross-platform experiences? Just what is mind share, and can you leverage it? All of the above phrases are examples of corporate jargon. They originally stem from real ideas and retain the sound of words but are frustratingly...
Rethink Decision-Making for Organizational Agility
Slow decision-making prevents businesses from responding to market shifts, catastrophes, and opportunities alike. Improving organizational agility is intimidating for some managers and risk-averse business owners because it appears at first glance to abandon safety measures in favor of run-and-gun tactics. But the opposite is the case. Retooling the decision-making process...
The Peak-End Rule: Memory & UX Design
Emotions and biases greatly impact our impressions of past experiences. For UX designers, the experience is everything. Understanding the way people develop opinions and make decisions is the only way to create a user journey that entices and delights. One of the most famous biases is called the Peak-End Rule,...
Promoting Gender Parity in Creative Industries
Gender parity is the equal access to resources and opportunities for people in the same or similar situations. In the professional world, that means the same pay for the same work and equal access to opportunities and the appropriate decision-making processes depending on the position within the company. It’s not...
June 2021
Creative Roles in Healthcare for Designers, Web Developers, and Social Media Managers
Healthcare is one of the largest employment sectors and is expected to continue to grow in the coming decades. Although the majority of those new roles are likely to be in healthcare support positions like home care aides and assistants, creatives still have a huge role to play in...
2021 Global Marketing & Branding Guide
Companies have never been more interconnected thanks to software and other technology that makes long-distance communication easier. Many businesses have been launched into transnational and international markets as a result, meriting a complete overhaul of their existing marketing and branding strategies. A global marketing and branding strategy must take into...
7 Types of Organizational Structures
A top-down hierarchical org structure is the most common way businesses are organized, but that’s far from the only shape a company can take. Although vertical tiers are probably most familiar and provide a very well-defined chain of command, other structural shapes have their own advantages that may be...
The Creative’s Guide to Blockchain
Although it was first described as early as 1991, blockchain wasn’t implemented until the cryptocurrency bitcoin was launched in 2009. The goal of bitcoin is to record and distribute information securely across a computer network, or ‘chain’. Once information is added to the chain, it is very difficult to...
