June 2021
The Creative’s Guide to Blockchain
Although it was first described as early as 1991, blockchain wasn’t implemented until the cryptocurrency bitcoin was launched in 2009. The goal of bitcoin is to record and distribute information securely across a computer network, or ‘chain’. Once information is added to the chain, it is very difficult to...
Recruitment Strategies for Small Businesses: Navigating Staffing Challenges
Small businesses feel the effects of bad staffing strategies more than larger corporations. Although the hiring budget may be smaller, bad hires or missed opportunities have an outsized impact because the staff is smaller. It’s never too late to begin implementing a more thoughtful long-term staffing strategy. If you plan...
What is Behavioral Marketing?
Tailoring promotional materials to receptive audiences has been a goal of marketing from its inception. With the amount of user data continually rising, companies have more opportunities than ever before to create ads that suit unique market segments. Behavioral marketing is about gathering user information to better identify who is...
Stakeholder Theory: 101
Too many organizations, managers, and strategists have a narrow focus on generating profit for the benefit of whoever owns the company. Stakeholder theory aims to correct this tunnel vision by taking into account other parties affected in the course of business such as communities, customers, employees, investors, and suppliers. A...
May 2021
Creative Tips for Strong Visual Storytelling
People process visual elements faster than written ones. Crafting a story for the user organizes these visual elements so that they are enticing and enjoyable, making the recipient more likely to respond positively to a call to action. There’s no surefire method for crafting a visual narrative with broad appeal,...
How Companies Gather Data & What They Do With It
As digital products continue their rise, companies have an increasing number of opportunities to gather information on customers’ actions to better inform their business practices. From long-term behavioral trends to small interactions with a web page, companies are researching how customers use products. That can sound a bit scary, especially...
6 Tips for Building Brand Loyalty
The end goal of highly effective user-based design is return clientele. To earn that sort of customer dedication, stellar products, and stand-out branding are needed in combination. Loyalty is based on trust, which in turn comes from repeatedly good experiences with brands that visibly care about and empathize with...
Sustainable Design Thinking: Creative Approaches for Going Green
Users and customers are more concerned with their environmental impact than ever before. Design thinking breeds innovation and an increased production right alongside it. If the theory behind the design doesn’t account for ecological concerns and sustainable business practices, the user, environment, and bottom line all suffer. As a highly...
