November 2020
Why Logo Designs Are An Integral Part of the Branding Kit
A brand kit contains all the details of a branding identity plan and specific instructions for how the identity will be rolled out. It’s imperative for communicating design ideas to stakeholders and for the creative team to get a visual layout of their work. The logo design is a...
Everything You Need to Know About Branding in 2020
Branding is the public face of a company. To demonstrate your value to customers you have to build a strong brand that communicates with the customer base and the wider community in an authentic and useful way. Beyond just helping boost sales, branding is an avenue for intentional and...
The Psychology of UX & UI Design
Effective design takes human psychology into account. Our brains have specific ways of converting what we see into information and then processing and storing that information. The principles describing these processes can be studied and built into designs to make a final product easier for the user to navigate...
How to Work with People with Different Political Views
Like it or not, our world is fraught with conflicts about governments, lifestyles, history, and more. Keeping these disputes completely away from the workplace is equally impossible as solving them for good. So, how should we deal with political discussions and arguments at work? Much more than just a way...
How Outsourcing Your Recruiting Team Can Help You Save Time and Money
For many companies, the hiring process is arduous and expensive. First, a role has to be designed and advertised on job boards and other aggregators. Then, someone will have to slog through all the applications or use software to do so. However, even if the process can be sped...
Design Interview Checklist: Everything Interviewers Need to Look For in Securing Top Design Talent
Finding the best creative talent before the competition can be difficult. Too many companies have flawed standards and let superstar talent slip away. Design itself is constantly changing, so knowing what skills will be most beneficial for your business requires up-to-date knowledge of what’s happening in the industry. At icreatives,...
October 2020
How to Transition from Graphic Design to Product Design
Graphic design and product design have many similarities, especially when it comes to their shared interest in communicating through aesthetics. However, graphic design involves information displayed through some visual medium, whether print or digital. Product design concentrates on the aesthetics of a three-dimensional product, although it can also include...
The 10 Hottest Graphic Design Trends of 2020
2020 was a watershed for graphic design. Many of the trends that found footing in the last 5 or 10 years really started to blossom, along with a few that appeared to be on the way out. A more cohesive range of styles seems to be finally coalescing for...
