February 2021
Neumorphism: Lasting Design Style or Short-Term Trend?
When digital user interfaces were still in their infancy, a design style called skeuomorphism was the most popular way to illustrate digital functions. With this style, designers built symbols and buttons that mimicked the shape and design of real-world objects. Since users were already familiar with the objects depicted,...
How to Draw a Personal Career Map for Creatives
Setting professional goals can be challenging for creatives. Roles open to them aren’t on the typical corporate ladder and new roles are being invented as quickly as design and business can innovate to keep pace with the times. Nonetheless, setting professional goals and painting an accurate picture of your...
The 8 Most In-Demand Creative Jobs for 2021
The majority of companies are still learning how to incorporate design thinking into their business models. As creatives continue expanding the horizons of their various crafts and these innovations are changing the way we work, new roles are being created and formerly secondary jobs are becoming increasingly important. Business and...
How & Why Design-Led Marketing Works
Design thinking is applicable throughout the business process. Building the product and service is the first step, but to attract and maintain customers, companies must also get their message out there with appealing marketing. Obtrusive ads like pop-ups are a great example of marketing without design thinking. Users are annoyed...
January 2021
A Beginner’s Guide to UX Design Research
To craft the best user experience, designers have to fully understand the people who use the final product. Exhaustive research is done throughout the design process so that the creatives behind the product understand how people discover and handle each aspect of the design. UX design research comes in many...
How to Design a Better Hiring Process
Too many companies view the hiring process as a necessary evil rather than an opportunity to make a positive lasting impact on the growth of the business. If your hiring process is too drawn out or ineffective, it will feel like a drag on everyone involved. In that case,...
Design Projects: Why They Fail & How to Scale
Why do good designs fail? It’s a question that plagues designers across every discipline and skill level. Even seasoned professionals, CMOs, and major companies with years of experience and brand history sometimes have to admit that an otherwise appealing design isn’t having the impact they expected it to have. Most...
15 Tips for Negotiating a Job Offer
Engaging in a thorough discussion of all job aspects early on is pivotal when it comes to negotiating a job offer. This proactive approach facilitates a shared understanding on both sides of the table, clarifying the expectations associated with the role. Rather than approaching negotiations as a confrontational affair,...
