December 2020
Design Work for Corporations vs. Small Agencies: What’s the Difference?
You might already have some conception of a corporate work environment in your mind: grey concrete, endless cubicles, masses of people with briefcases and ties bustling back and forth in large atriums, and an opaque internal bureaucracy. Small agencies, on the other hand, are all colorful and filled with...
November 2020
15 Tips for Designers Working Remotely
Remote work is a growing trend but some designers are thrown off when they’re removed from the traditional office environment. After all, design is generally a team effort and centered on users, so what do you do when you’re physically separated from both? There’s tons we can learn from past...
Why Logo Designs Are An Integral Part of the Branding Kit
A brand kit contains all the details of a branding identity plan and specific instructions for how the identity will be rolled out. It’s imperative for communicating design ideas to stakeholders and for the creative team to get a visual layout of their work. The logo design is a...
Everything You Need to Know About Branding in 2020
Branding is the public face of a company. To demonstrate your value to customers you have to build a strong brand that communicates with the customer base and the wider community in an authentic and useful way. Beyond just helping boost sales, branding is an avenue for intentional and...
The Psychology of UX & UI Design
Effective design takes human psychology into account. Our brains have specific ways of converting what we see into information and then processing and storing that information. The principles describing these processes can be studied and built into designs to make a final product easier for the user to navigate...
How to Work with People with Different Political Views
Like it or not, our world is fraught with conflicts about governments, lifestyles, history, and more. Keeping these disputes completely away from the workplace is equally impossible as solving them for good. So, how should we deal with political discussions and arguments at work? Much more than just a way...
How Outsourcing Your Recruiting Team Can Help You Save Time and Money
For many companies, the hiring process is arduous and expensive. First, a role has to be designed and advertised on job boards and other aggregators. Then, someone will have to slog through all the applications or use software to do so. However, even if the process can be sped...
Design Interview Checklist: Everything Interviewers Need to Look For in Securing Top Design Talent
Finding the best creative talent before the competition can be difficult. Too many companies have flawed standards and let superstar talent slip away. Design itself is constantly changing, so knowing what skills will be most beneficial for your business requires up-to-date knowledge of what’s happening in the industry. At icreatives,...
