Coming up with a snappy slogan isn’t easy. People come into contact with such a huge number of advertisements and marketing materials that the odds of any individual slogan sticking out in their mind are slim to none. Slogans are a crucial part of branding because they’re usually the first...
For the most part, there’s no fixed format for a software development team. There are three general structures for these teams that have certain advantages depending on the goal of the project. Considerations like project complexity and the budget should also be factored in when determining how a software...
What’s the best way for creatives to ensure job security? Tons of different changes hit just about every industry constantly. It could be sudden imbalances in the labor market or a huge technological shift - creatives need to be wary of such changes if they want to make sure...
Branding aims to impact people’s choices. Whenever we decide on something, certain parts of our brain are hard at work recalling past experiences and associations we have between brands and the criteria we use to make a selection. Neuroscience can help explain why certain branding strategies are more effective than...
The text you see on websites and apps isn’t an afterthought. It’s all designed and tested to guide you along the path that the UX designer and creative team want you to take. A UX copywriter’s responsibility is to find the words and text that will suit the intended...
We currently live in an overworked culture. Staying late at the office, taking on multiple jobs, and heaping tons of additional projects on top of an already hefty workload are all seen as respectable parts of “the grind,” which itself has acquired a nearly moral attachment in the general...
Attracting the right candidate shortens the hiring process and saves big on costs. How can businesses hope to accomplish this goal reliably with each new posting? It’s not always easy to find exactly what you’re looking for. Candidates may not have the requisite experience or perhaps the whole job market...
Five generations make up the current workforce. A larger percentage of sixty-plus people are working now than ever before. On the other end of the spectrum, young people are starting their careers earlier thanks to early and continuous access to the internet and computers to branch out from traditional...
The legal field has plenty of possible roles for creatives. Although lawyers and paralegals need a legal education, their firms and projects still need designers, developers, and social media managers. Like it or not, law firms are a business. They need the same sort of skills that other businesses use...
Some creatives use a paintbrush while others use musical instruments or coding software. Even with the same tools, ideas can take shape in radically different ways depending on who holds the tools. Creativity takes many forms. Understanding how ideas can manifest themselves is key to successfully combining creatives on projects...
