Emotions and biases greatly impact our impressions of past experiences. For UX designers, the experience is everything. Understanding the way people develop opinions and make decisions is the only way to create a user journey that entices and delights. One of the most famous biases is called the Peak-End Rule,...
Gender parity is the equal access to resources and opportunities for people in the same or similar situations. In the professional world, that means the same pay for the same work and equal access to opportunities and the appropriate decision-making processes depending on the position within the company. It’s not...
Healthcare is one of the largest employment sectors and is expected to continue to grow in the coming decades. Although the majority of those new roles are likely to be in healthcare support positions like home care aides and assistants, creatives still have a huge role to play in...
Companies have never been more interconnected thanks to software and other technology that makes long-distance communication easier. Many businesses have been launched into transnational and international markets as a result, meriting a complete overhaul of their existing marketing and branding strategies. A global marketing and branding strategy must take into...
A top-down hierarchical org structure is the most common way businesses are organized, but that’s far from the only shape a company can take. Although vertical tiers are probably most familiar and provide a very well-defined chain of command, other structural shapes have their own advantages that may be...
Although it was first described as early as 1991, blockchain wasn’t implemented until the cryptocurrency bitcoin was launched in 2009. The goal of bitcoin is to record and distribute information securely across a computer network, or ‘chain’. Once information is added to the chain, it is very difficult to...
Small businesses feel the effects of bad staffing strategies more than larger corporations. Although the hiring budget may be smaller, bad hires or missed opportunities have an outsized impact because the staff is smaller. It’s never too late to begin implementing a more thoughtful long-term staffing strategy. If you plan...
Tailoring promotional materials to receptive audiences has been a goal of marketing from its inception. With the amount of user data continually rising, companies have more opportunities than ever before to create ads that suit unique market segments. Behavioral marketing is about gathering user information to better identify who is...
Too many organizations, managers, and strategists have a narrow focus on generating profit for the benefit of whoever owns the company. Stakeholder theory aims to correct this tunnel vision by taking into account other parties affected in the course of business such as communities, customers, employees, investors, and suppliers. A...
People process visual elements faster than written ones. Crafting a story for the user organizes these visual elements so that they are enticing and enjoyable, making the recipient more likely to respond positively to a call to action. There’s no surefire method for crafting a visual narrative with broad appeal,...
