As digital products continue their rise, companies have an increasing number of opportunities to gather information on customers’ actions to better inform their business practices. From long-term behavioral trends to small interactions with a web page, companies are researching how customers use products. That can sound a bit scary, especially...
The end goal of highly effective user-based design is return clientele. To earn that sort of customer dedication, stellar products, and stand-out branding are needed in combination. Loyalty is based on trust, which in turn comes from repeatedly good experiences with brands that visibly care about and empathize with...
Users and customers are more concerned with their environmental impact than ever before. Design thinking breeds innovation and an increased production right alongside it. If the theory behind the design doesn’t account for ecological concerns and sustainable business practices, the user, environment, and bottom line all suffer. As a highly...
Business is continuing to transform with the leap to digital and marketing strategy is changing right along with it. Each year it seems creatives and other professionals are breaking new ground in customer outreach and advertising. 2021 has already seen some big changes in both methodology and strategy. Designing digital...
How can UX designers ensure the user has a seamless, uniform experience? The answer lies in omni-channel marketing. Not only are more and more people visiting websites and using apps on mobile devices and wearable tech these days, but they’re also combining traditional channels like telephone and brick-and-mortar shops with...
Employee benefits extend far beyond just health insurance and paid time off. Some of these benefits are required by law while others vary from company to company. Generally speaking, benefits are given to full-time staff members and not to freelancers, part-time employees, or independent contractors. What employee benefits can creatives...
Like many industries, creatives currently find themselves in the midst of the Freelance Revolution. In addition to new technology that allows independent agents to take on work they couldn’t have handled before, businesses are using staffing strategies called flexible blended workforces that are driving up the demand for freelance...
For many creatives, internships are their entry point into their chosen field. Landing the perfect creative internship can be as competitive as the job itself, and the rewards in terms of professional contacts and a solid jump start to your resume are great. But what can you expect when it...
The decision to pursue higher education shouldn’t be taken lightly. In many countries, it’s a huge financial commitment. Many creative people who are aiming for careers in design or programming may wonder whether such a commitment is necessary for the jobs they want. There’s no easy answer to this question....
Building good products is no longer enough. To stand out against the competition, companies have to present experiences that entice users and solve their problems. Attempting to accomplish this without design thinking is like trying to play darts blindfolded. Design thinking centers the user from the earliest stages of a...
