Customer relationship management (CRM) software has become all but necessary in the highly competitive business environment of today. Customers have shorter attention spans and less brand loyalty than ever before, which means that businesses need to place a larger emphasis on the customer journey. This is where CRM comes in,...
In the realm of recruiting, much like in marketing, the focus often revolves around delivering the right message to the right audience at the right time. While the common perception is that marketing primarily aims for increased leads and sales, valuable insights can be drawn from marketing strategies when...
Since the COVID19 pandemic in 2020, keeping a company fully staffed has been harder than ever before. So with not enough talent to go around, how can you expect to attract and keep the highest paid employees? Some companies have figured it out, and their tactics have created highly effective...
Securing an opportunity for an interview is a momentous achievement for both interviewers and interviewees alike. However, the process can become notably stressful and nerve-wracking for both parties. This is because, in essence, both interviewers and interviewees are evaluating each other, endeavoring to discern whether there is a compatible...
The hiring process can become mundane and somewhat stagnant if you have been doing it for some time. While many managers have the desire to grow the business by hiring qualified candidates, they lack the inspiration to do so. There are many companies out there that are making great strides...
The hiring landscape is continuously evolving, especially in the aftermath of the recent pandemic. As hiring managers gear up for the 2024 hiring season, several key changes and strategies need consideration. In this dynamic environment, understanding the nuances of the hiring process is crucial. Let's delve into the tips...
Most businesses have been through a slump in turnover at some point or another for a wide variety of reasons. While most owners and managers would prefer not to face these times, it is often an inevitable part of running a business. Although some resignations take you by surprise, in...
User research and usability testing are familiar terms for many people but the way they work isn’t well understood. Although creatives involved in research hope for expressive, opinionated, and cooperative participants, that’s not always the case. The goal of these usability tests is to see how real users interact with...
One of the central tenets of design thinking is attention to users’ needs. As user bases expand to include ever more diverse groups, building consumer products that adequately address all their needs becomes a greater challenge. Human-centered design focuses on the user while an alternative model called activity-centered design targets...
Of all the technology to be developed in recent years, none brings to mind the new reality of remote work quite like video conferencing. Remote digital meetings have been possible for many years now, but the newest software allows dozens of people to join in a single meeting from...
