Whatever product and services your company offers, content is key to communicating it to your customer base. Content is writing and it might be the first interaction a potential customer has with your brand or product. Good content writing should create interest where it didn’t exist before and then...
Hiring outside entities to handle some of the workload has been a common business strategy since at least the 1980s, but it’s now created a kind of reaction: insourcing. The idea that some of those duties would be better or more cheaply done in-house hit some businesses like a...
Running a successful operation requires a rolling cycle of skilled labor. Some of the tasks essential to running a business must be done by employees who are well versed in the company’s goals and brand. Other potentially simpler tasks like creating a one-time mailer or brochure might be more...
Navigating the process of finding the high-quality talent needed to construct the face and experience of a product in the ubiquitous digital apps and webpages of modern marketplaces can be tough. Not only can it be difficult to find brilliant architects of user experiences and interfaces, but once you...
Ever since the 1990s outsourcing boom started to wane in the new millennium, many companies have started to realize that the purported benefits of sending key services like IT and UI/UX design - cost savings, to name one - didn’t last or never came to fruition at all. As...
A BIG thank you to all our Clients and Friends for participating in our Yabucoa, Puerto Rico Holiday Project. Your participation didn’t just help a child, You sent a family the message that someone cared enough about them to take the time to write them a personal message of support....
Marketers face a vast new challenges, or is it perhaps the same challenge as always: Stay on the cutting edge of technological advancements, reach the target market and provide a product that can be easily identified amidst the competition. Textbooks may teach the objectives, however, now more than ever...
With the holiday hustle and bustle almost over, we can take that spirit of helping one another by saving a little all year round… If you don’t already have one in place, it is a good time to start a physical coupon board or basket, near on office stopping spot
Research shows that messaging apps are on the rise and have outpaced the increment of social network growth. For marketers, this means new strategies should be put in place to reach the well-defined growing trend. Looking forward, companies that are aiming to be found where the consumers are racing...
Everyone in service businesses talk about it. Amazon.com lists more than 100,000 titles on the topic. Sometimes it seems like it’s a quest that challenges every business owner in America. I’m talking about the concept of “exceptional customer service.” If I had a nickel for every business owner who...
