Choosing The Right Subscription Model For Your Business

Subscription-based selling has proven highly effective for perishables, clothing, media, SaaS, and more. The key to replicating this success lies in choosing a subscription business model that suits the goals of the company and the needs of the users. Some companies offer a full host of...

Winning An Audience As An Underdog Brand

Many companies have highlighted their lower market share and used it to outpace massive, well-known brands. It might sound counterintuitive, but you can make it work if you build the right narrative. Read this underdog positioning guide to learn how you can establish the kind of...

9 Tips For Better Recruitment Marketing

To get the best talent, it’s vital to sell your organization as a great place to work. Even if you team up with a creative staffing agency, attracting attention to your employer brand will bring in more qualified applicants and help keep your existing talent...

Social Media Outlook For 2022 & Beyond

Has social media’s heyday already passed, or will its popularity expand even further? By some metrics, user rates are decreasing on most social media platforms. But a couple of the largest have seen sustained growth. What this all means for the future of social networking and...

How To Boost Word-Of-Mouth Sales

Word of mouth marketing is an inexpensive way to increase sales and bolster brand loyalty. Referral sales growth can set one brand apart from the competition and get people excited about new product rollouts or redesigns. But boosting WOM sales proves an elusive goal for many...

Rise of the Influencers: Using Pop Media in Your Marketing

One of the most visible effects of pop media like Instagram, YouTube, TikTok, and Facebook has been the development of influencers. Once upon a time they were normal users who happened to mention brands in their content - now, becoming an influencer is a goal...

How Creatives Fit Into Your Investment Pitch Deck

Investment pitches are what help startups become billion-dollar companies. Creative employees like UX designers, product designers, marketing specialists, and copywriters are an essential part of the company, so they should also be a cornerstone of your pitch deck. You have to understand what investors are...

Updating The Supply Chain Model With UX Design

When supply chains break down, companies have less product and customers can’t access what they want and need. As the final destination for supply chains, users are greatly affected by supply chain movement. Many experts in supply chain management are increasingly open about the fact that...

What Creatives Need To Know About The Sales Cycle

Even for creatives, understanding how to make a product or service desirable is an essential skill. It might feel unnatural for those who haven’t specialized in sales and those who haven’t realized how much selling is already involved in creative work. If you come up with...