Innovation and sustainability don’t have to be at odds. Truly sustainable business practices center around long-term planning and eschew short-term goals. Too many companies have expanded at too fast a pace only to run out of steam or crumble under their own weight. Concern for the environment is on the...
New ideas are the lifeblood of any project, creative or not. Sometimes new conditions drive new business ideas but most of the time it’s up to teams to either push for innovation or be overtaken by the competition. Effective brainstorming not only makes for better business planning. It also creates...
As creatives put their minds to new problems, their approach necessarily must change. Design thinking is a process of targeting business efforts toward user needs and desires. It’s iterative and that means new conditions create new design thinking. In 2021, the biggest trend in design thinking is heightened awareness of...
All the glamour of the people we see in front of cameras and on stages requires immense amounts of support from creatives. Outside the spotlight, people are designing marketing campaigns for movies and albums, managing social media accounts for the stars, explaining complicated intellectual property rights with accessible content,...
Coming up with a snappy slogan isn’t easy. People come into contact with such a huge number of advertisements and marketing materials that the odds of any individual slogan sticking out in their mind are slim to none. Slogans are a crucial part of branding because they’re usually the first...
For the most part, there’s no fixed format for a software development team. There are three general structures for these teams that have certain advantages depending on the goal of the project. Considerations like project complexity and the budget should also be factored in when determining how a software...
What’s the best way for creatives to ensure job security? Tons of different changes hit just about every industry constantly. It could be sudden imbalances in the labor market or a huge technological shift - creatives need to be wary of such changes if they want to make sure...
Branding aims to impact people’s choices. Whenever we decide on something, certain parts of our brain are hard at work recalling past experiences and associations we have between brands and the criteria we use to make a selection. Neuroscience can help explain why certain branding strategies are more effective than...
The text you see on websites and apps isn’t an afterthought. It’s all designed and tested to guide you along the path that the UX designer and creative team want you to take. A UX copywriter’s responsibility is to find the words and text that will suit the intended...
We currently live in an overworked culture. Staying late at the office, taking on multiple jobs, and heaping tons of additional projects on top of an already hefty workload are all seen as respectable parts of “the grind,” which itself has acquired a nearly moral attachment in the general...
