GUIDE TO CREATIVE POSITIONS

Copywriter - Broadcast

You express yourself in the realm of the :30 and :60 second spot.

You’ll transform creative briefs into persuasive copy that reflects the company’s culture, ideas and strategies.

Whether it’s for TV or a popular Internet channel, you work closely with your copywriter to choose the production company, director, and actors for the spot. For radio spots, you choose voice talent and work with a sound engineer to create something that’s definitely worth a listen, and maybe even an award.

Tools of the Trade: Microsoft Word and other office related software.

Salary: $$$

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