Digital Marketing Specialist

Job Type
Fulltime Hire
Fort Lauderdale
Job Description:
A financial advisory company is looking for a talented Digital Marketing Specialist to join their full-time team in Fort Lauderdale, FL.
As the Digital Marketing Specialist, you will use your creativity analytical mind to find the best opportunities within digital media to achieve the business goals. You will be responsible for generating leads, managing Facebook Ads, implementing Webinars & lead generating programs.

As the Digital Marketing Specialist you will:

-Research and find the best opportunities using Google and Facebook tools to achieve maximum ROAS, maintaining CPA benchmarks

-Daily activation of campaign performance for assigned products

-Create ad campaigns that produce consistent results within allowable KPIs keeping in mind budget and timings

-Drive highly qualified leads that convert to back-end programs

-Revise and upgrade scripts and ad copy tests by composing, testing, and improving upon direct-response ad copy

-Responsible for planning, executing, and implementing paid ad campaigns

-Analyze data trends across campaigns to identify improvements and new opportunities

-Work closely with management team to plan and execute campaigns that are in alignment with business objectives

-Create new communication strategies to support market-leading products and services

-Collaborate closely with stakeholders (copywriters, sales, creative, customer service and operations) to plan and execute effective integrated digital marketing campaigns that generate leads

-Provide monthly marketing budget planning, execution and control

Our ideal Digital Marketing Specialist has these skills and experience:

-Finance Industry experience or knowledge

-BA/BS in Marketing, Communications, Advertising or related field and/or Equivalent working experience

-Proven experience managing and implementing Online Webinar campaigns: generate registrations on specific areas, webinar set up and deployment

-Understanding of SEO

-Expert level in working with advertising platforms and PPC (Google AdWords, Facebook Ads, LinkedIn Ads)

-Experience with Big Marker, Zoom or any other live/on demand webinar platforms

-Excellent time management and organizational skills

-Multi-task and quick learner, able to work on several ongoing projects

-Certified in: Google AdWords Verified, Google Analytics Certified, Social Media Metrics and Analytics,

-FB Business Manager and Sprout Social proficient

This is a full-time, onsite opportunity in Fort Lauderdale, FL. Remote work is not possible.

Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. 2021 icreatives. An Equal Opportunity Employer